The PR Senior Executive will be responsible for supporting brand team and marketing team in developing and implementing strategic communication plans.

I. MAIN ROLES & RESPONSIBILITIES:

• Develop and execute comprehensive PR and KOC planning that align with the marketing and communications goals and objectives
• Organize and execute PR events, press trips, and collaborations with celebrities and local influencers
• Monitor industry trends and competitive landscape to develop proactive communication strategies
• Build and maintain strong relationships with media representatives, journalists, celebrities, and influencers
• Coordinate and manage media and influencer inquiries, interviews, and press conferences
• Draft and distribute influencer, press releases, media kits, and other communication materials to secure media coverage
• Oversee the creation of high-quality content for various communication channels, including press releases, speeches, articles, celebrities influencer, social media posts, and website (corporate) content
• Ensure all communication content is consistent with the organization‘s brand voice and messaging
• Develop and implement strategies to manage public perception and stakeholder relationships

II. REQUIREMENTS:

• Bachelor‘s degree in Public Relations, Communications, or a related field
• At least 3 years of experience working with influencers, celebrities, and press

Skills and Abilities

• Strong network within local media and influencer communities
• Ability to work independently while coordinating with brand team and marketing team
• Fluency in Vietnamese and English

Other characteristics

• Passion for PR and retails
• Dedicated and responsible
• Eager to learn