I. Main Roles & Responsibilities

• Define and propose the operational model for GS25 Café chain stores (F&B).
• Plan and set up new store openings (NSO), including store layout, resource allocation, service standards, and product demand.
• Collaborate with cross-functional departments (Site Development, Interior & Construction, Marketing, Operations, etc.) to pilot, scale, and evaluate Café models for continuous improvement.
• Conduct market research to identify trends, customer pain points, and competitor benchmarks to design differentiated dining experiences.
• Develop business plans, set sales targets, and define relevant KPIs for responsible stores; monitor performance to ensure targets are achieved.
• Focus on in-store operations, service quality, product standards, and overall customer experience.
• Align with Product Development (R&D) to test, launch, and standardize menu items based on customer demand and company strategy.
• Utilize sales data and loyalty program insights to design personalized promotions, drive repeat visits, and increase basket sizes.
• Deploy real-time feedback systems (e.g., in-store tablets, post-visit SMS surveys) to measure satisfaction, identify areas for improvement, and optimize F&B offerings.
• Lead digital transformation initiatives in the F&B dining area, integrating technology solutions (e.g., self-service kiosks, QR ordering, AR menus) to improve speed, service quality, and customer engagement.
• Partner with Marketing to execute campaigns that increase brand visibility and customer engagement (e.g., influencer collaborations, viral promotions).
• Provide strategic consultation to senior management for business development and growth strategies.
• Perform other tasks as assigned by Line Manager.

II. Job Requirements

Education & Knowledge

• Strong experience in F&B operations, loyalty programs, or behavioral economics.

• Knowledge of AI/ML applications for demand forecasting or personalization is a plus.

• Familiarity with sustainability initiatives in F&B operations.

Experience

• 8+ years in F&B or hospitality operations, preferably within F&B chains, retail, or QSR.

• Project management experience (Agile, Scrum), with ability to lead pilots and scale solutions.

• 3+ years of experience in F&B store development and setup.

Skills & Abilities

• Deep operational expertise and understanding of in-store processes for F&B chain stores.

• Strong data analysis and interpretation skills.

• Excellent communication and teamwork skills; able to collaborate effectively with multiple stakeholders.

• Creative problem-solving skills, blending technology, data, and human-centered design for optimal customer experience.

• Fluent in local language and English, with strong presentation skills.

Other Characteristics

• Result-oriented and high commitment.

• Willing to go beyond the defined role to achieve business goals.