I. WHAT WILL YOU DO?

The Brand Team Leader is responsible for shaping and managing the brand's identity and presence in the market through effective communication, media relations, event planning, brand collateral development, brand partnerships, content creation, social media management, and digital campaign coordination activities.

Branding Lead

• Planning: develop and execute brand marketing plan including digital, print, social media, events, and public relations aligned with the target audience, market trends, and competitive landscape.
• Tracking: measure and report on the effectiveness of branding activities and providing recommendations for improvement.
• Budget control: develop and manage budgets of related branding activities.
• Team management: support Line Manager in recruiting, trainning, and managing team members to ensure high performance and productivity.

Branding

• Communication: plan and ensure the consistency of key message/concept delivered through monthly basic or specific compaigns (new concepts, new project,…)
• Media relations: build and maintain positive relationships with journalists, bloggers, and media outlets to secure media coverage and manage press inquiries effectively.
• Event: plan and ensure the execution of branding events such as anniversary events, new market entry events and other related branding-purpose events.
• Brand collateral: produce and manage related brand materials from physical to digital items such as brand collection, corporate profile, corporate video,…aligning with align brand's strategy and brand identity.
• Brand partnerships: identify and explore potential partnerships or collaborations that can enhance the brand's exposure and appeal to the target audience.

Digital Marketing

• Content: develop and create the proper digital content that aligns with the brand's messaging and appeals to the target audience.
• Social media: manage accounts and responses on the official social media channels of the company (Website, App, Facebook, TikTok, Youtube, ...)
• Digital campaign: plan, execute and optimize digital marketing campaigns across channels such as social media, email marketing,…
• Perform other tasks as assigned by Line Manager.

II. WHAT DO YOU NEED?

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Knowledge of brand management, marketing principles, and communication strategies.
• Familiarity with digital marketing trends and social media platforms.
• Minimum of 3 years of experience with a proven track record of developing and implementing branding and digital marketing campaigns for a retail company.
• Experience in managing teams and working collaboratively with other departments, especially Operation and Merchandise.
• Content creating, Event management, Creative and strategic thinking, Analytical skills, Eager to learn.
• Can manage and prioritize competing demands and deadlines.
• Able to adapt to changing priorities and strategies.

III. WHY YOU SHOULD JOIN GS25?

• Attractive salary;
• 100% salary in 2 months of probation.
• Special health insurance package of GS25;
• 12 annual leaves/year;
• Working in a dynamic and fast-growing environment with many opportunities for promotion and development.

IV. POSITION INFORMATION

• Department: Marketing
• Report to: Marketing Manager
• Working hour: 08:30 – 18:00, Monday to Friday