JOB SUMMARY

The Brand Executive is responsible for coordinating and executing branding activities, including new store openings, monthly promotions, events, brand communications, and partnership initiatives. This role plays a key part in ensuring brand consistency and visibility across all customer touchpoints.

MAIN RESPONSIBILITIES

Branding

• Develop creative briefs for POSMs (Point of Sale Materials) and social media content to guide the Creative team in producing aligned branding materials.

• Ensure all brand communications are consistent with brand guidelines.

Events & Promotions

• Plan and execute branding activities for new store launches, product introductions, and special events.

• Coordinate with cross-functional teams and external vendors to manage event logistics from production through to on-site execution.

• Supervise and ensure the quality and timeliness of deliverables for each event.

Others

• Support brand partnership initiatives as assigned.

• Perform other tasks as directed by the Line Manager.

REQUIREMENTS

Education & Knowledge

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• Solid understanding of branding, marketing principles, and communication strategies.

• Familiarity with event planning and execution processes.

Experience

• At least 1 year of experience in a similar role.

• Prior experience in retail branding or event coordination is an advantage.

Skills & Competencies

• Strong content creation and copywriting abilities.

• Skilled in planning, organizing, and managing events.

• Creative mindset with strategic thinking capabilities.

• Strong analytical skills and customer-centric approach.

• Ability to manage multiple tasks and meet tight deadlines.

• Adaptable and proactive in responding to changing priorities.

Personal Attributes

• Passionate about branding and the retail industry.

• Responsible, detail-oriented, and dedicated.

• Open to learning and professional growth.